In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. Some of the earliest retailers were itinerant peddlers. Retail markets and shops have a very ancient history, dating back to antiquity.
Retailers are the final link in the supply chain from producers to consumers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to businesses or institutional customers. A grocery and cosmetics store in Tangier, Morocco
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